#26 - Rebranding Kontent.ai: Behind the Scenes with Vojtech Boril
Introduction
In this episode of the Kontent Rocks podcast, we're diving behind the scenes of the Kontent.ai rebrand with none other than Vojtech Boril, the Global VP of Marketing at Kontent.ai. Join Brian and Vojtech, as they explore the intricate journey that resulted in a new brand for Kontent.ai.
We'll discuss the whirlwind initial rebrand completed in just five weeks, leading up to the comprehensive rebrand undertaken last fall amidst multiple changes and market shifts. Vojtech and Brian unpack the tight timeframe, share real-life examples of challenges during the rebranding like color choices, and emphasize the importance of content modeling in transitioning to a headless CMS.
Tune in to hear about the strategies that set Kontent.ai apart in the market, the significance of a small core team for swift decision-making, and the impactful focus on customer stories. Plus, stay with us for a few personal anecdotes from Vojtech and a glimpse into his endurance sports background. It's an episode packed with insights and inspiration—so let's get started!
Watch Now
In This Episode
Brian McKeiver and Vojtech Boril discuss the following topics in Kontent Rocks podcast episode #26:
- Introduction of Vojtech Boril as the Global VP of Marketing at Kontent.ai.
- Background of the rebranding process including the initial five-week rebranding timeframe including new website and digital channels.
- Moving on to the full rebranding efforts, project challenges and strategies, including decision-making amidst subjective preferences, balancing time and resources, and stakeholder management with only two main stakeholders involved.
- Website and User Experience, the launch of the updated website a few months ago.
- Positive Impacts and Challenges, the positive impact of focusing on customer stories on the homepage, challenges in content modeling for the new website and the importance of content modeling when transitioning to a headless CMS.
- Shared Experiences and Advice, Vojtech shares his experience helping a customer with similar content modeling challenges.
- Encouragement to seek advice on content modeling and headless CMS transitions.
Related Links to this episode:
You can listen to the episode here on this blog post, it is embedded below:
